Pitch

Here is the copy of our Pitch that we presented to the class to get reliable feedback from what they thought of our prospective ideas. We used flash cards to pitch the presentation along with the power point below to highlight our key ideas:

'This is the Life' Music Video Pitch

Most of the comments we received were positive, and in particular people liked the stop motion concept as it 'adds another dimension' and the idea of the mime artists as the focal point as they said it made the video 'original and puts a twist on the indie conventions.'

We received some constructive criticism about the logistical aspects of our idea, as we had planned to film on Friar Street in the town centre, due to its old style feel, with cobbles and Tudor buildings. Our audience alerted us to the fact that it may be difficult to get shots in a busy street with pedestrians walking past, so we have decided to film on a week night in the early evening as that would mean the street is pretty empty and will provide a nicer light and therefore a stronger mise-en-scene for these shots.

Another comment we received was about our choice of our target audience demographic. We decided to target an audience based from A -C2 on the Jicnars Scale, but as our age ranges from 14-25 years this would have to be based on the majority of their parents income, as they will mainly be students and not yet be in a line of work with a regular salary. Our feedback generally agreed with these pshycographics but some comments stated that this could perhaps be too broad a target audience to hit. We decided to ask our peer group whether they found this true, and discovered that even males and females from a high earning back ground would listen to the music and conform to the fashion and styles of the indie genre, as well as students from an average to lower salary family. Therefore we have decided to stand by our original target audience decision.