14 - 25 years old
Unisex
Hobbies: Going to gigs, playing instruments such as guitar and drums, going to the cinema, drinking, smoking, driving, drawing, writing.
Media Consumption: The target audience would buy music magazines such as NME, Vice, and Pitchfork and watch music channels like NME and Q They would also listen to radio stations such as 'BBC Radio 6' and 'BBC Introducing'. Websites such as ‘Last.Fm’ and ‘Spotify’ would also be useful for the audience as they allow them to find new and interesting artists.
Consumption Patterns: Would typically avoid most chain stores, and aim to shop at independent boutiques and vintage fairs, although migh frequent Top Man or online shops such as ASOS and Urban Outfitters. Would download or buy cinema tickets to independent films such as ‘Juno’ and ‘Eternal Sunshine of the Spotless Mind’. Would like to own and drive a Vespa moped and would usually buy records at a record store or download mp3's, would use the internet to find out about new bands.
Musical Interest: Two Door Cinema Club, The Maccabees, Los Campesinos, Bombay Bicycle Club, Hot Chip, Vampire Weekend, Good Shoes, etc. Would typically go for 'underground' artists produced by indie record labels, as opposed to 'polished' mainstream artists. These people are more likely to illegally download music in bulk, and pay for merchandise, gigs/festivals and music magazines instead. For this reason, the digipak and advert would have to be as eye-catching as possible to encourage them to purchase it, and must appeal to their demographic as much as possible.
No comments:
Post a Comment